The Culture Kit: DEI Edition

Build a workplace people never want to leave.

Without adding a single thing to your to-do list.

A full year of ready-made culture content, created by an experienced HR and workplace culture professional. Everything you need to help every person on your team feel respected, valued and proud to work for you. Nothing to research, write or worry about.

12 months
of content, covered
Minutes
not hours, every week
No HR team
needed to use it
Zero
research or writing
You're already doing the hard part

Culture is being built in your business right now, whether you shape it or not.

You built the business. You hired good people. You care about them doing well. But between sales, cash flow, customers and everything else, workplace culture keeps sliding down the list. Not because it doesn't matter, because you don't have a spare afternoon, let alone a spare HR team.

Every week you say nothing, someone on your team is quietly deciding whether they belong here. The good news? Keeping culture alive doesn't need a consultant, a committee or a budget you don't have. It needs the right words, ready to go, at the right moments throughout the year.

That's exactly what this kit gives you.

Why this matters for small businesses

In a small team, culture isn't a nice-to-have. It's survival.

When you have 500 employees, one person leaving is a Tuesday. When you have 8, it's a crisis. People rarely leave small businesses for money alone. They leave because they stopped feeling noticed, valued or understood, and in a small team, those feelings show up fast.

Small businesses that get culture right punch far above their weight. They keep their best people longer, attract candidates that bigger firms with bigger salaries can't, and win customers who like what the business stands for.

Big companies have culture teams, comms teams and content calendars. You have you. This kit closes that gap for one small annual fee. Replacing just one person who felt overlooked? A recruitment agency will charge around 15% of their salary, thousands of pounds even for a junior role, before you count the lost time and momentum.
What's included

A year of culture-building, done for you.

Every item is written, designed and ready to use. Your only job is to press send.

The headline tool

The LinkedIn Post Builder

Thoughtful LinkedIn posts, shaped around your business and ready in seconds. Always yours to edit before they go live. Add your business name and a few details, and the builder writes a considered post for each awareness day, built around you, so it never reads like anyone else's. A professional starting point you shape and approve, and nothing posts itself.

Built around your business, professionally written, and yours to edit before anything goes live.

Professionally designed cards

Share on Slack, drop into emails, or print for the office and noticeboards. They make your workplace feel considered and cared for.

Slack and Teams messages

Short, warm, ready-to-paste messages that keep culture visible week to week. Thirty seconds of your time.

Conversation starters for managers

Safe, natural ways in, so conversations happen instead of awkward silences. No one left guessing what to say.

Questions for team meetings

Drop one into a meeting you already have. Five minutes that help your team understand each other a little better.

Awareness content for the whole year

Every key date researched, checked and written up. You'll never scramble the night before, or miss a moment that matters.

Plain-English communication guidance

What to say and how to say it, so you and your managers lead these moments with confidence, not crossed fingers.

Real stories of achievement

Genuine stories to share, with channels to follow and free documentaries and talks to watch. Real people, real accomplishments, and more inside.

Many Roots, One Team

An original August celebration, exclusive to this kit, where every person's heritage and background get recognised. Full guidance and ready-to-send content included.

See inside first

Take a proper look before you commit a penny.

Get a free sample from the kit, a taste of one awareness moment, sent straight to your inbox. It's a genuine glimpse rather than the full picture, enough to see the quality, the tone and the care for yourself, with no card details and no obligation.

One email with your preview, plus the occasional note. Unsubscribe any time.

Why this is different

Not another generic DEI resource.

Built by an HR professional with years of hands-on experience in real workplaces. Not theory, not academia. Every piece of content is:

Ready to use

Copy, paste, send. No editing required unless you want to add your own voice.

Written for small businesses

No corporate jargon, no processes that assume you have an HR team.

Positive by design

Focused on respect, understanding and belonging, never on blame or politics.

Checked and accurate

Dates, facts and stats researched for you, so you never post something wrong.

The question owners quietly worry about

Will this stir things up at work? No.

At its heart, every piece of content does one thing: it helps people understand each other a little better. That naturally helps the people on your team feel seen, respected and valued, but it reaches further than that. There are no lectures, no guilt, no taking sides, and no language that puts anyone on the defensive. Nothing is built to spotlight some people while others look on. Every moment is for everyone, together.

The tone throughout is warm, curious and human. Think "here's something worth knowing about the people around you", not "here's what you must believe". And the understanding it builds doesn't clock off at five. People carry it home, into families, friendships and conversations with neighbours, so a little more curiosity, consideration and empathy quietly travels well beyond your walls. Stronger colleagues, and in a small but real way, a bit more understanding out in the world too.

Simple pricing, serious value

One small annual fee. A full year covered.

It covers your entire business, all year round. Every awareness date, every post, every card, every message, every manager resource.

Founding offer, ends 31 Dec 2026
Founding member
£149 / year
  • Locked at £149 for as long as you stay subscribed
  • The rest of 2026 completely free
  • Your full 2027 kit, refreshed and verified
  • Covers your whole business
Become a founding member
Standard
£249 / year
  • A full year of ready-to-send culture content
  • The LinkedIn Post Builder included
  • Refreshed and verified every year
  • Covers your whole business
Get the kit

Part of a chamber of commerce? Enter your chamber code at checkout for member pricing.

What you pay and when. Your subscription runs the calendar year, January to December. Join mid-year and your first payment covers the remaining months of the current year at a pro-rata rate. Join in December and you start from 1 January, with the rest of December free. Your subscription then renews automatically each December for the year ahead, so your refreshed kit is ready to use from 1 January.

Auto-renewal and cancellation. Renewal is automatic, and you'll get a reminder email before each payment is taken, so there are no surprises. You can manage or cancel your subscription at any time from your account, or by emailing hello@sideranorth.co.uk.

Digital product. The Culture Kit is a digital download, delivered in full the moment you buy, so it is non-refundable. This does not affect your statutory rights if anything is faulty.

Questions owners actually ask

The honest answers.

I don't have time for another subscription I won't use.
This one is built for people with no time. Everything is ready to copy and send, and most owners use it in under ten minutes a week. If you have time to forward an email, you have time to use this kit.
We're too small for this sort of thing.
The smaller the team, the more each person's experience matters. It was built specifically for small businesses without an HR team. If you have even one employee, they notice what you do and don't acknowledge.
I'm worried about saying the wrong thing.
That's exactly why this exists. Every word has been created and checked by an HR professional, so you don't have to guess. You get the confidence of an expert in your corner, without the fees.
Will my team think this is box-ticking?
Not with this content. It's warm, interesting and human, closer to "did you know?" than "corporate announcement". It invites curiosity rather than compliance.
Is this political?
No. There's no ideology, no campaigning and no taking sides. It's about respect, understanding and helping every person on your team feel valued. Those are business fundamentals, not politics.
How do I access everything, and when do I get the new year's kit?
Your welcome email arrives the moment you subscribe, with your content download and your personal link to the LinkedIn Post Builder. Your current year's content is yours straight away. The refreshed kit for the year ahead is released in the second half of December, once every awareness date has been verified with its organiser.

A year from now, your team will feel the difference. So will you.

The research is done. The words are written. The designs are finished. All that's missing is your name on it.

Get The Culture Kit: DEI Edition